People First. Time, Done Right

We owe much of our craft to the materials that make every watch possible. From the components that drive precision to the surfaces you wear every day, each element connects us to how the product is made — and how it impacts the world around us. As a brand that works with metals, glass, and engineered materials, we believe we carry a responsibility to choose them thoughtfully. Whenever possible, we prioritize responsibly sourced and recycled materials in our cases, straps, and components. It’s our way of building watches that last longer, waste less, and respect the environments that inspire us — one deliberate choice at a time.

Our goal is to minimize material waste and maximize purpose in every watch we create

Products & Packaging

Focusing on Responsible Materials and Smarter Technologies

The Materials

We carefully consider the materials used in our watches — from cases to straps. A selection of our componentś watch components are made using recycled or responsibly sourced materials, chosen to reduce waste while maintaining durability and comfort.

By working with material partners that prioritize recycling and responsible sourcing, we help support local supply chains and reduce the amount of plastic and industrial waste entering landfills. Every material choice is made with longevity and impact in mind.

Reducing Our Impact Through Smarter Packaging

Packaging plays an important role in protecting our products — but it can also create unnecessary waste. That’s why we continuously look for ways to make our packaging more efficient and responsible.

  • To help reduce our environmental footprint, we’ve taken several thoughtful steps:
    Designing packaging that is fully recyclable, including internal protective materials
  • Using smaller, right-sized boxes to reduce excess material and shipping volume
  • Transitioning from traditional offset printing to digital printing, which helps minimize waste
  • Moving user manuals, registration cards, and product information online, reducing paper use while keeping information easily accessible